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Our founder--Max Jenson—is a graphic designer, photographer and videographer. He is also a lifelong action sports athlete and enthusiast.  His passion for sports has had a profound influence on his pathway in life. Having grown up around these sports, Max saw the opportunity to create a foundation dedicated to using his passion for action sports as a powerful force for good in the world – Nu Krew.


Our Board:


Bryant is a sports and outdoor junkie who has combined his passions and education into a career. He has over 10 years of experience in brand management, sports marketing, and creative storytelling to bring to the board of The Nu Krew. If his 'out of office' message is on, you can catch him running the trails of Portland’s Forest Park, turning through the tree terrain at Heavenly in Lake Tahoe, or camping at an unmarked site along the shore of one of the majestic lakes under the shadows of Mt.Hood.

Bryant Kohler


B SUL.jpg

Brian was born and raised on the east coast of New Hampshire. His love for the outdoors growing up got him on any type of board at a young age. Brian is an avid snowboarder, surfer & skateboarder.  Spending much of his life traveling the world in pursuit of passion Brian has developed a unique sense of creativity, brand development and one heck of an eye for photography.  Social media and SEO certified Brian has the neccesary tools to do great things in the world of digital marketing & consumer targeting...  

Brian Sullivan



Dylan being from NYC has gotten to know the Jersey beaches and their waves like no other.   Developing such a love for surfing it was a no brainer when he moved to San Diego for college where he studied finance and economics.  After a soul searching trip to Bali for tasty waves, Dylan retuned to California to work data analysis for Snapchat before moving on to NBC Universal where he now works Business Operations for their Digital Content Department.  His skillset will bring high level business & organizational skills to The Nu Krew.

Dylan Jones


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